Digital marketing is the use of the internet and digital platforms to promote products, services, or brands. If you’ve ever clicked an Instagram ad or searched on Google — you’ve already experienced it.
Why is Digital Marketing Important?
- Reach global audiences.
- Lower cost than TV or newspapers.
- Target specific people (age, location, interests).
- Real-time results and performance tracking.
Types of Digital Marketing:
- Content Marketing – Blogs, videos, guides.
- SEO – Appearing in Google search results.
- Social Media Marketing – Instagram, TikTok, etc.
- Email Marketing – Newsletters, tips to subscribers.
- PPC Advertising – Paid ads on Google and Facebook.
Who Should Use It?
- Small businesses
- Freelancers & marketers
- Bloggers & influencers
How to Start:
- Set a clear goal.
- Learn tools like Canva or Google Ads.
- Pick one platform and begin.
- Keep testing and improving.
Conclusion:
Digital marketing is for everyone. It opens doors to build your brand, grow sales, or even launch your own business — all online.
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